Small businesses love it when a celebrity boasts about its products—and that's exactly what happened to Rain Lillie, an organic beauty products company that has received social media shout-outs from none other than television and movie personality Kirstie Alley.

The product that has captured Alley's attention is Rain Lillie's 100% Organic Castor Oil. Cold-pressed and hexane-free, the oil is naturally high in vitamin E, essential fatty acids, protein and minerals, said the company. Castor oil is quickly becoming the darling of the beauty world due to its high ricinoleic, or omega 9, acid content, which anecdotal evidence has shown to increase circulation to the scalp and stimulate hair growth when regularly applied topically.

Indie brand Rain Lillie launched 100% Organic Castor Oil last summer after spending a year studying effective organic ingredients for hair and skin. Their research led the team to castor oil, famous all over the world for its anti-inflammatory and antibacterial properties. The product is now mainly sold on the Internet—but is clearly on the rise. It plans to launch several new organic beauty products for hair and skin in 2017.